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UNDERSTANDING USERS & THE EMPATHIC DESIGNER ITPDP’26, L4
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Minna Pakanen
Department of Digital Design and Information Studies mpakanen @cc.au.dk
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MINNA PAKANEN
TODAY
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Designers role
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Empathic Designer
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Understanding users
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DESIGNERS ROLE
Harold G. Nelson & Erik Stolterman (2003) The design way. Intentional Change in an Unpredictable World. Foundations and fundamentals of design competence
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DESIGN AS SERVICE RELATIONSHIP
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A dynamic service relationship between service provider (designer) – those being served (clients, surrogate clients, customers and end users)
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Design is about service on behalf of the other
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The clear difference between traditions of design vs. art-science
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Own curiosity/ Own need for passion for knowing self-expression Self-serving
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‘Serves’ the client? Other-serving
MINNA PAKANEN
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DESIGNER AS SERVICE PROVIDER
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Being in service does not mean
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being a servant, or subservient
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acting as a mere facilitator on behalf of someone else’s needs
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service to exclude self-expression, but it is not as dominant as in art-science
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Service is not about helping people to create what they already know they want
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Desiderata? & Designer’s role in it?
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DESIDERATA
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- The success of the design process can best be determined when those being served experience the surprise of self-recognition
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- → when the outcome of the design process meets and exceeds the client’s original expression of what is desired (usually only dimly perceived) is known as the client’s desiderata
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The designer’s role is to midwife that desiderata!
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Not fully imagined from the beginning, by either client or designer
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to provide end results in the form of an expected unexpected outcome
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SERVICE IS NOT SERVITUDE
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Other party is seen as equal, but not as similar
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Service is not about helping
“Helping is based on inequality; it is not a relationship between equals. . . Service is a relationship between equals. . . Helping incurs debt. When you help someone, they owe you one. But serving, like healing, is mutual. There is no debt.”
Remen (1996)
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DESIGN EDUCATION
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Own curiosity/ Own need for passion for knowing self-expression Self-serving
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Objective and subjective understanding on behalf another’s interest Other-serving
reflective thought + practical action –> knowledge of ‘why’ + knowledge of ‘how’
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designer client
EMPATHIC DESIGNER
Harold G. Nelson & Erik Stolterman (2003) The design way. Intentional Change in an Unpredictable World. Foundations and fundamentals of design competence Peter Wright & John McCarthy (2010) Experience-Centered Design. Designers, Users, and Communities in Dialogue
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LISTENING
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Design communication is about listening
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Helping people to express what they believe will help them live fuller lives.
- design communication may at times include the use of rhetoric and persuasion, as is true of science and art
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A good designer does not convince clients of needs or desires they have not authored –no ‘selling’!
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It is the client’s own intentionality—in the form of their desiderata—that triggers the process.
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Design is democracy
- –> Heightened ability to ‘listen', utilize notitia (Hillman, 1992) - Notitia is an act of attention that is complete and uncompromising: ‘focus’
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DESIGN COMMUNICATION
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A complex multi-dimensional and multi-phased process:
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→ initial phase of building trust (through conversation)
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→ finding common ground through dialogue (using logic) and developing a shared or common understanding
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= creation of an uncommon understanding through diathenic graphologue (Greek: diatheno= to show through or let a thing be seen through; and grapho= image or representation).
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→ produces breakthrough insights in the form of rich, complex images that are difficult, if not impossible, to apprehend from a single perspective or cannot be represented in the linear format of text
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→ break the established common ground and bring the process back to a need for more dialogue, in order to find new common ground.
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DESIGNER/CLIENT RELATIONSHIPS?
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designer designer
designer technician
designer facilitator
client client
designer artist
designer designer
designer expert
client client
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designer
designer
designer technician
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designer facilitator
client
designer client
client
designer client
designer artist
designer expert
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designer
designer
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client client designer artist designer facilitator
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designer designer client client designer expert designer technician
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IDEAL SERVICE RELATIONSHIP
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designer
client
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DESIGNERS CHOISES OF RELATIONSHIPS
But any given process have more stakeholders…
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People who influence …
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People who are affected …
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People who are using …
Key exercise is to identify them and decide which ones to satisfy, this needs to be designed!
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DESIGN RELATIONSHIPS
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Interaction “protocols” describing a relationship
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Can change along the way
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I (designer) -> you
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We (designer + specific stakeholder) -> them • I (designer) -> It / other
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Everyday relations / partnership / alliances etc.
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EMPATHIC DESIGNER
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‘Makes meaning’ for a client by empathetically drawing out his or her pre-formed desires
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Does not ask the client what fully-formed outcome is to be designed, but instead, through open communication, tries to discern the underlying intentions of that client’s vague ideas of desiderata
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This symbiotic relationship is possible only if there is an exchange of empathy
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Empathy in design means: ability to ‘be’ as the other, while remaining a whole self
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Must be willing to let empathy lead the way!
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UNDERSTANDING USERS
Peter Wright & John McCarthy (2010) Experience-Centered Design. Designers, Users, and Communities in Dialogue
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BEYOND USABILITY
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Computer systems started to spread from workplaces into home and leisure use context
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Design for usability is only one of the many values that user-centered design could focus on (Blythe et al., 2003)
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It no longer seemed enough for user-centered design to focus solely on usability, ease of learning, efficiency, and effectiveness, and for a transparent interface to be the ultimate criteria of success
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“
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• beautiful things work better” (Norman, 2004)
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significant impetus toward experience-centered design
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slogan opened up an interdisciplinary debate around beauty and pleasure as a design value and the relationship between aesthetics and usability (Sutcliffe, 2009) and (Hassenzhal, 2010)
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EXPERIENCE
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Developed from pragmatist philosopher John Dewey’s focus on human experiences (Art as Experience, 1938)
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Thoughts and ideas do not exist separate from our bodies and separate from each other
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There is no knowledge (or experience) without a knower, language without context or emotion without thought and action
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We must engage with felt life — the full range of our embodied experiences
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Felt life?
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“FELT LIFE”
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Life is felt in as much as the continuous sensory and sensual connection we have with it is integral.
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This is a connection that is situated in and built up over .
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time and space
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It reminds us that the world of experience is a world that has a kickable reality both in the physical sense and also in terms of the way in which actions we take have consequences for us intellectually and .
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emotionally
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EXPERIENCE
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Experience as sensation, emotion, intellect and action situated in a particular place and time
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Most experiences consist of a subtle interplay and overlaying of unconscious and conscious action
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Highly subjective, solitary and introspective process vs. social experience
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Anticipation and expectation connect past experience to present and future experience
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“Levels” of experience:
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Aesthetic experience (flow — body directly connected to the world)
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Pre-reflective experience (successful habitual interactions)
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Reflective experience (engage in process of sense making)
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WHAT AFFECTS ON THE EXPERIENCE OF DRIVING A CAR?
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EXPERIENCE-CENTERED DESIGN
Valuing the whole person behind ‘the user’
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Focusing on how people make sense of their experiences
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Seeing the designer and user as co-producers of experience
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Seeing the person as part of a network of social (self-other) relationships through which experience is co-constructed
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Seeing the person as a concerned agent, imagining possibilities, making creative choices, and acting.
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STORIES IN EXPERIENCE-CENTERED DESIGN
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Focus on stories over use-cases, requirements, etc.
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Collecting and analysing stories (understanding the users)
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Conceptualise and interpret for design
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Scenarios (agents, goals, plot, action, events)
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Personas (personal histories, goals, and feelings)
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Drama and role-play (to connect and evoke)
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Sharing stories as a way to involve participants
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EXPERIENCE-CENTERED DESIGN
Requires empathic understanding of the users –> Dialogical methods for:
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Dialogue with the person for whom the object is designed, before and after the object is made
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Dialogue with materials when the object is being made
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Cultural probes (Gaver et al., 1999)
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BLOSSOM FOR ANA BY JAYNE WALLACE
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https://www.youtube.com/watch?v=DXdUNVBOtb0
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DIALOGUE IN BLOSSOM
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Wallace uses the […] conversations to try to get a glimpse of the other person’s life, perspectives, and values, their own sense of who they are
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She immerses herself in the materials produced by the participant and in the conversation they have had together
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Wallace finds some threads that are familiar to her from her own experiences or with which she can empathize .
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EMOTIONAL RESPONSE TO BLOSSOM
- Blossom piece provoked a strong emotional response and important insight.
"…when it blossomed, it kind of upset me that it was only the once, and I thought ‘oh my god!’ (laughs) but …if it wasn’t only once then that would defeat the object … for me anyway… I mean that was a kind of crucial point for me, when I started blubbing (laughs) when it said it ‘only blossoms once’ and I was just like ‘oh!’, ‘yeah!’ and it, I sort of got it, that it was sort of, represented life really and that, erm, you only live it once…”
(Ana interview transcript lines 155 – 161)
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DESIGN AS DIALOGUE
Separate knowing versus connected knowing
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“Dialogue puts the focus clearly on processes between people. It sees communication, knowledge, and identity as constructed in relationships between people, not within individuals.”
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“New understanding is created in the respectful, responsive engagement with dissimilarity. Trying to understand other people, including users, by foregoing one’s own perspective may reproduce existing knowledge but will not produce new understandings.”
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Listening?
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Listening by thinking about the situation in terms of problems and needs?
We already impose our frame of reference rather than listening to what the other person has to say.
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In active listening we have minimum ~~of~~ preconceptions about what we will hear in the situation and the understanding that it may be necessary to change how we already think about the people, practices, and events we find there.
MINNA PAKANEN
Active listening is the way forward when aim is to do experience centered-design.
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LISTENING
“By thinking about the situation in terms of problems and needs, we already impose our frame of reference rather than listening to what the other person has to say.”
VERSUS
“Active listening involves going into a situation with the minimum of preconceptions about what we will hear and the understanding that it may be necessary to change how we already think about the people, practices, and events we find there.”
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Why you should not design to students who are studying in IT Product Development Program?
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REFERENCES
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Harold G. Nelson & Erik Stolterman (2003) The design way. Intentional Change in an .
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Unpredictable World. Foundations and fundamentals of design competence. MIT Press
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Wright, P., & McCarthy, J. (2010). Experience-centered design: designers, users, and communities in dialogue. Synthesis Lectures on Human-Centered Informatics, 3 (1), 1- 123. (chapters: 2-5)
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